As an entrepreneur, I am convinced that promotional advertising specialties, also known as logo branded products, are the most cost effective way to advertise. What are Promotional Advertising Specialties? You take your logo, brand, or slogan, and put it onto a product to create a logo branded product. Sounds simple right? Balloons, pens, pencils, and mugs, right?
Yes and No. Let me dispel the pens-pencils-balloon myth. Promotional advertising specialties include over half a million products that can be branded with your logo and over 75 different branding processes to get the brand onto the product. There are thousands of variations of each of those half a million products, therefore your choices for how to advertise your logo on a product are virtually endless.
What does this mean? This means you can build virtually any product existing in the world today with your logo brand on that product! Your branded products can be given away for free, sold, and/or used as an incentive to close the sale. Branded products can be given as employee recognition gifts, to clients at Christmas, and used for office supplies (a logo branded pen costs about the same as a "Bic" pen, so why advertise for Bic?) So here are three reasons why logo branded products are the most cost effective form of advertising:
1. Promotional Advertising Specialties last longer than media advertising: In 20 years of working with logo branded products, I have seen how effective this advertising is. I created magnetic business cards for my company, and five years later, received a phone call for an order seven states away! The teddy bears I have given at Christmas with The AdStuff Company logo on the T-Shirt have people still talking. The point is, people do not throw away branded products, but they do throw away the daily newspaper, monthly magazine, the TV Guide, etc. Your brand has a longer life sitting on a product or apparel than it does on media.
2. Repetition is the Key to Advertising: Promotional Advertising Specialties are seen over and over again: Each time you put that thermos mug to your lips, you see that logo, over and over and over again. Each time you throw that flyer Frisbee back and forth you read, "Throw a few Ideas around with The AdStuff Company, that brand gets repeated over and over and over..."
3. Promotional Advertising Specialties have multi-dimensional impact: The impact of a beautiful graphic design can be significant and memorable, or that of a super bowl commercial sometimes never forgotten. Yet only a few of the top of top businesses have extravagant advertising budgets. For less than large companies, advertisers want to stretch their advertising budget...Right? Create a branded product that marries your business concept with the product and it will have even more impact for your dollar! For example, you could create a branded blinking pen for advertising a lighted sign company; a Mag-light key chain for a home security alarm company, a compressed T-shirt in the shape of a $1000 bill for a casino (casino logo on the inside of shirt); Did you know about chrome logos? Try a chrome-plated logo on a ball cap for a chrome shop sponsored baseball team. Going beyond pens and balloons to put together a promotional advertising specialty product with your business concept, will bring your brand across in a multi-dimensional and unforgettable way!
Promotional Advertising Specities can be an excellent way to advertise in this day of media blitz, cable TV, and internet advertising--all competing for buyer's attentions. A well chosen tangible advertising product can provide long lasting positive brand recogntion for your company, product, service or mission.
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