If you're not building a unique brand identity online... your business is doomed to fail. Why? We are all bombarded with thousands of advertising messages every day. Read on to learn one of the most powerful ways to break through the advertising clutter...
With millions of web sites and businesses out there, it's hard to stand out. How do you get your customer's attention? More importantly, how do you keep your customer's loyalty? Building a unique brand identity is the secret to getting and keeping your customer's attention and loyalty. Having a powerful brand is essential to having a successful and profitable business.
Are you actively building your brand? If you're not building a brand online that sets you apart from your competitors, you're hurting your business.
Have you decided that you don't have the time and money to spend building a unique brand identity for your business? Well, guess what? Even when you decide not to actively build your brand, you are still building your brand... by default.
By virtue of just being in business, you end up with a brand identity whether you actively or passively build your brand. The only difference is that when you do not build your brand actively, you will not have the opportunity to guide your customers in developing a brand identity that you would have preferred to have.
Brand building and positioning is not something that you do to your business, product or service -- it's what happens in your customer's mind.
You have the power to influence your customer's perception of your business, product, service or opportunity. When you actively build your brand, you exercise that power to guide your customers in developing your preferred perception of your unique brand identity. With effective brand marketing, you can position yourself ahead of your competitors.
Brand Building and Marketing: Quotes and Tips
* "Every advertisement should be thought of as a contribution to the complex symbol -- the brand image. You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities and they can make or break them in the market place." -- David Ogilvy
* "In advertising... not to be different is virtually suicidal." -- William Bernbach
* "General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there's a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship." -- Lester Wunderman
* "To establish a favorable and well-defined brand personality with the consumer, the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality." -- Morris Hite
* "If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising." -- David Ogilvy
* "There's no secret formula for advertising success, other than to learn everything you can about the product. Most products have some unique characteristic... and the really great advertising comes right out of the product and says something about the product that no one else can say. Or at least no one else is saying." -- Morris Hite
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