Google

Monday, October 29, 2007

IMPORTANCE OF RELIGIOUS LOGOS


Just as business organizations need quality logos to represent their business and state their business objectives, in the same way religious groups and organizations need descriptive yet simple logos to present their ideals and thoughts. However, as compared to logos or other organizations and businesses, religious logos are more conservative and make use of sober and formal designs to give an aura of seriousness and earnestness.

In this regard, not only the logo design, but the font, style, colors as well as the symbols give an outlook of simplicity and solemnity. It has been noticed that most of the religious symbols make use of crosses, angelic symbols like angelic symbols including Mary and Jesus or palm tress while Satan, fire, dove and sun are some more of the symbols used in religious logos. However, it is to be noted that these symbols, fonts and styles depend on the religious group or the organization making use of these logos. While some of the organizations are related directly related to religion such as church or church group, others might be of a more public nature offering spiritual guidance or help.

A large number of religious institutions and leaders have been noticed using crosses and angelic symbols to denote spiritual faith and heavenly guidance that can help people in time of need. In most of the cases, Eucharist and other related symbols are used to represent the Christian faith.

The colors used in religious logos are strong and vibrant ranging from red, green and yellow. White and black in some cases are very appropriate depending upon the theme and the images used in the logo. These colors represent a contrast of life and death as well as faith and strength in religion; spiritual healing and harmony among the Christian believers. On the other hand, many religious institutions use light and bright colors like pale pink or yellow to give a sense of light and uplift in their logos to make them more attractive and eye-catching.

As religion is a force that binds people and unifies them, a religious logos need to be done in such a way to give a vision of oneness and seem like driving force. As religious logos do not aim to earn profits and money, they are not supposed to look hi-tech or entertaining, but one thing is essential, they should be good-looking and attractive for people looking at them. They should have the power to draw people towards religion and salvation. No matter if the logo belongs to a ministry, church, outreach group, religious event or a religious activity; it is the most important aspect.

Fonts are also a very important part of these logos; straight and bold fonts are very suitable for such logos and altered to match with color they complete a religious logo. Religious as well as spiritual logos are conservative in nature and a font such as Times New Roman or Corisva or any conservative looking fonts add to this look.

One very important thing for designing religious logos is that they should not offend any religious group or people belonging to any faith. Being a serious issue, it should be sober and give an impression of being a simple design. Just as religion is for all, in the same way a religious logo should look appealing and inspiring to all and give a message of spirituality and unity. All religious logos should be designed very thoughtfully giving special consideration to the message they want to convey through their imagery and fonts.

No comments:

 
Google